Wednesday, June 30, 2010

All About Dazzle!

Dazzle Party Planners is made up of my mom, my sister and myself. We all come from various backgrounds and each have different roles in our company, but what unites us and makes our business function is our ability to communicate and work together as a team to attain out common goal. Your perfect party or event!

My name is Ashley, I am 26 years old, and I have a scattered background. I graduated from Sonoma State with the intent to teach special education but I couldn't seem to get the idea of party and event planning out of my head. Because of my incessant talking about party planning, my very kind and generous parents saw my passion and knack for it and sent me to the Fashion Institute of Design and Merchandising in San Francisco where I majored in Visual Communications. There I learned about planning events, communicating my creativity, and continued to polish my design skills.

My passion for the planning and preparation of parties definitely comes from my mom. My mom was always entertaining when we were growing up, and throwing extravagant parties that dazzled her guests. I loved watching her do the flower arrangements, and seeing how her creativity would shine through on the tables, and the other aspects of the party.

In college my sister and I would spend way too much money entertaining our friends with delicious dinners, and cocktail parties. Our friends would always be impressed but we really didn't understand why, because we just thought it was what people did having grown up watching my mom.

My sister, Courtney, just graduated from UC Davis and she is extremely crafty, and an impeccable communicator with a flair for keeping track of details. She is the glue that holds this whole operation together. Without her quickness at excel, and love of socializing, and marketing we would be stuck!

My mom, Robin, has been a home decorator, stager, and faux finisher for years. Her house is perfectly decorated in a French Provincial style with beautiful antiques and other one of a kind objects. I have also seen her do a beautiful job at decorating a completely modern home with straight, clean lines, and a minimalist feel. She is amazing at bringing a vision to life. She has done countless showers, and parties for friends and friends of friends that exceed the “clients” expectations.

Since my sister and I have entered into adulthood, the three of us (not just my mom anymore) are constantly being asked to help out with friends, and friends of friends parties. After the party is pulled off without a hitch the inevitable question is asked... "Why don't the three of you start a real business doing this?"

And finally, we are all ready to get started!